Jonathan Lo

Director of Customer Strategy & Insights at Overstock

Bright Insights data is greatly supporting our company’s goals. The market share per product category helps us benchmark against a substantial competitor, and the supplier sales tactically helps our merchandising team expand our assortment. 

Both of these sets of data are not readily available with other firms, and we love the accuracy of the algorithms. We know there are even more opportunities to leverage the insights provided by Bright Insights and plan to continue to expand our use cases as adoption increases internally.

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